Johnson’s Baby Newly Reformulated Products! #PromiseToBaby

This post is sponsored by Johnson’s Baby!

Johnson’s is a brand that I used with my 2 older kids, a brand I’ve given to many new moms, and a brand that you associate with babies. Johnson’s was a brand I loved with one of my favorite products being their baby lotion. I mean, have you smelled the stuff? It’s baby smell heaven in a bottle, but when I was pregnant with my 3rd I learned that some of the ingredients in Johnson’s weren’t so great and I knew I wouldn’t be using them on my new little one until they change their formula. Thankfully JOHNSON’S® Baby always listens to moms and although their products have always been safe, they took a stand and changed their formulas to give parents a peace of mind when using their products.


I love a brand who listens to parents and changes their products for the better. As the new products hit shelves, Johnson’s is launching a heartfelt campaign called “Your Promise is Our Promise” as a way to express their ongoing commitment to moms. Just as moms make promises to their children, JOHNSON’S® Baby also makes promises so moms don’t have to worry about the products they use on their little ones. To share this commitment, they’ve created an inspiring story through the “Our Promise” video, which can be viewed on YouTube, as an open letter to moms showing their scientists and their families coming together to build an origami stork mobile, symbolizing the delivery of their promise to always listen to moms.

This video concept was inspired by a Japanese legend that folding 1,000 origami cranes will result in a wish granted and a promise fulfilled, which is thought to be a big labor of love. Changing their products was their labor of love for moms and babies, but they used storks in their video because they represent the delivery of babies, and the hopes and promises of families.

The JOHNSON’S® Baby Family is excited to introduce you to their seven newly reformulated products:

    • JOHNSON’S® Baby HEAD-TO-TOE® Wash
    • JOHNSON’S® Baby Lotion
    • JOHNSON’S® Baby Shampoo
    • JOHNSON’S® Baby Shampoo & Conditioner for Thick and Curly Hair
    • JOHNSON’S® Baby Shampoo & Conditioner for Thin and Straight Hair
    • JOHNSON’S® Baby Shampoo with Calming Lavender
    • JOHNSON’S® Baby Soothing Vapor Baby Bath


  1. Maralea says

    I always used Johnson’s Baby products when our kids were younger. Now I use them on the grandkids. It has always been a trusted product for me.

  2. Tiffany Schmidt says

    I’m very happy that Johnson’s took parents concerns to heart and quickly changed their formula. I just bought one of the new products, and it’s the same lovable scent and product as before!

  3. Karen Glatt says

    I love these baby products and the shampoo works very well. It is so gentle. I am glad they took out these bad chemicals and made the product safer.

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