It’s the time of year where American Girl releases their doll of the year and for 2018 Luciana Vega is the girl of the year. Luciana is the latest in American Girl’s long line of inspiring characters that encourage girls to think about who they want to be and how they want to make their mark in the world—no matter the challenges they may face. In Luciana, girls will meet a creative, confident 11-year-old girl and aspiring astronaut who dreams of being the first person to go to Mars. And, while she has the skills and smarts to achieve her goals, she also learns that being a good leader and team player right here on Earth is the best first step.
Luciana Vega—a champion of STEM and a natural-born leader who puts her whole heart into making her dreams a reality. Luciana is a role model for today’s girls—empowering them to defy stereotypes, and embrace risks that will teach them about failure and success as they chart their own course in life—whatever the goal.
Luciana’s world comes to life via a beautiful 18-inch Luciana™ doll, featuring warm brown eyes, medium skin, and dark brown hair with a distinctive purple streak to show off her creative side. Other STEM-inspired outfits, accessories, and products that reflect her Space Camp® experience include Luciana’s Flight Suit and Space Suit, her Maker Station, and a Mars Habitat loaded with science and research essentials for hours of pretend play. And—for the first time—girls can further engage in Luciana’s world by downloading the American Girl app and scanning her catalogue pages and products to unlock exclusive content, including augmented reality, trailers and videos, space simulations, quizzes and challenges, and much more.
Additionally, Luciana’s story is chronicled in a chapter book series written by Erin Teagan and published by Scholastic. The first two books, available now, introduce readers to Luciana, a young girl of Chilean descent with a serious science streak, who loves the idea of exploring new territories in space. After winning a scholarship to Space Camp in Huntsville, Alabama, Luciana is thrilled to launch her dream of landing on Mars. But as she ascends from Space Camp kid to youth astronaut trainee, she faces many challenges that test her competitive spirit and self-confidence, and she must find the courage to embrace the unknown with bravery, curiosity, and wonder.
To engage girls and boys with Luciana’s message, American Girl—in partnerships with Scholastic, NASA, and Space Camp—has funded Blast Off to Discovery, an educational program to help third though fifth-grade students explore the wonder of space through Luciana-inspired content, including STEM-based lesson plans and classroom activities, videos, a game, and more. The program will be available on www.scholastic.com starting January 31, 2018. In addition, American Girl and Scholastic will host a Mission to Mars Sweepstakes where families can go on a series of weekly missions for a chance to win several prizes, including a grand prize trip to Space Camp valued at over $2,000.
Other Luciana-related initiatives being held throughout the year include the following:
- Luciana Retail Events: On January 1, American Girl stores nationwide are hosting Luciana’s Debut Event, where girls can celebrate the company’s first STEM-themed character with fun, interactive science demonstrations, a Moon Phase craft, galaxy-inspired treats, and a free Luciana doll tee to take home. For more details, visit com/retail.
- Luciana Online Play: Girls can visit americangirl.com/play/girl-of-the-year/luciana/ to read excerpts from the Luciana books and enjoy fun space-inspired activities.
- American Girl WorldApp: Fans can step into the worlds of Luciana and their other favorite American Girl characters and experience their stories in a whole new way. The app is available to download later in January through the Apple App Store, Google Play, and Amazon Kindle.
- Luciana-Themed Space Camp: Girls and their families can train just like astronauts—including taking a tumble spin in the Multi-Axis Trainer and designing a robot—at a special Girl of the Year experience created in partnership with Space Camp starting in summer 2018. American Girl is also sponsoring 20 scholarships to attend Space Camp. To learn more, visit com/meetluciana.